meanings of car colours

I came across another study on which colours sell best, commissioned by a car company of course. Turns out that in Canada the most popular is silver/grey (22.3%) with black second favourite.

But more interesting what the second part of the study which purported to reveal what your choice of car colour says about you:

Silver: “Since silver and grey are technical colours, they communicate a sense of aspiration and at times, an embrace of futurism.”

Black: “Overall black communicates strength, aspiration and a respect for the classic and the elegant.”

Blue: “Darker blue is perceived as more traditional. However, a bright or light blue is the opposite and is seen as the least ‘classic’ of the other colour groups.”

Red: “A colour which screams sporty and energetic but in certain shades can also be associated with distinction.”

White: “White is clean and modern. Premium specialty whites (also known as ‘tri-coat whites’) are also associated with luxury and ‘premium-ness,’

My experience of buying cars though is that though I may have a preference for buying a car of a certain colour, since I normally buy a second-hand one, in the end it is just what is available in the model I would like (or close to it) and the price I would like to pay (or just above it). My current car is black. My last one was grey. I have also had white and maroon in the last 10 years. So don’t read too much into it.

 

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