Koreans hate pink!

About six months ago I posted about popular car colours in Canada. Silver and grey were the most popular colours according to sales data with black not far behind. I think it would be a rather similar story in the UK. Certainly silvery grey has become very popular over the last 10 years or so. My own car is black. My last car was grey. White is not popular here – I heard that car salesman refer to the colour of second-hand white cars as “three-week white” because it takes three weeks longer to sell them than cars in other colours. Though I think the last few years has seen a slight increase in the popularity of white cars in the UK.

Anyway, according to The Color Association of the United States nine out of ten cars sold in South Korea are white, silver (grey) or black – a higher proportion for these three colours than in any other country. Apparently, white cars have the highest resale value; white is associated with families and therefore white cars are thought to have been owned by responsible family types like me and therefore will have been well maintained. (My car is definitely not well maintained.)

It’s very unusual to see a pink car in Korea – only a rebellious type would have such a car! The Wall Street Journal are currently reporting a story about such a non-conformant and feature on a Mr Park who bought a white sports car and had it painted pink. Whereas in France, the Citreon DS3 has just been launched with a fuchsia pink roof. There still remains a cultural difference where social pressure in the east urges people to fit in whereas in the west it is more about “look at me”. A japanese person once told me there is a proverb about the nail that sticks out gets hammered down.

Personally, I would love a pink car, though certainly not a Citreon. This story also reminds me that a web-based study suggests that the most frequently mis-spelled colour word in the English language is fuchsia – or is it fuschia?

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