I am currently carrying out some research using an on-line questionnaire about colour choices by consumers in product design. It would really help me a lot if you would take the survey. It only takes about 1 minute to complete. The link is http://questionpro.com/t/AKSnxZP9ij. Please feel free to share this link.
In a few weeks when the survey is completed you can come back to this page and you can see more details about what we were doing, why we were doing it, and what we found.
Yahoo launched a new logo this year. I was interested that according to this website Yahoo chief marketing officer Kathy Savitt described the purple as whimsical saying “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.” Interesting.
I then found a really interesting website that is all about logos called logopedia. Well worth looking at. To build excitement towards the launch of the 2013 Yahoo logo, they released about 30 variations of the theme in the weeks leading up to the official release.
A few years ago I just didn’t really get the Kindle. Why would anyone buy a device that looks and behaves like something several generations behind a modern tablet? After all, can’t an iPad do every a Kindle can do and lots more? That was before I tried a Kindle and understood what people mean by e-paper. Fundamentally an iPad is a light-emissive device whereas the Kindle is a light-reflective device. In the dark the iPad is great but try reading it on a sun bed on holiday. Whereas the Kindle is hard to read in the dark but is easier to read in very bright conditions; just like an old-fashioned book or newspaper.
But there are two things that still let e-paper technology down. The refresh rate is slow and it’s mainly still just shades of grey. Where is the colour e-paper that promised to revolutionise our mobile displays? According to industry expert Sean Buckley the technology of colour e-paper may be grinding to a halt. And now it seems that consumers are losing interest in e-readers anyway. To read Sean’s fascinating account in full please click here.
What goes around, comes around. The original Apple logo was rather garishly coloured. From 1976 until 1998 it was an apple with coloured horizontal stripes. The 1976 logo had its origins in an even earlier logo that was a hand drawn picture of Newton with an apple over his head. Steve Jobs insisted on the colours to humanise the company and the 1976 logo was designed by Rob Janoff with the coloured stripes also representing that the Apple II could generate graphics in colour. It’s hard to imagine that this was a big deal then but it was!! When I studied for my PhD in the early 1980s my computer had no colour, no hard drive and just 16 k (that’s 16 k, not 16 GB or 16 MB) of RAM. We take massive memory, processing power and colour for granted in our digital devices today. But I digress. In 1998 Apple discontinued the rainbow theme and started to use monochromatic themes (I used this word because more people would understand it to mean black and white but monochromatic is really single colour and a better would be achromatic). In the last 15 years or so I think it’s fair to say that Apple have used both monochromatic and achromatic versions of their famous logo.
Interesting then that in March 2012 Apple unveiled a new logo that is full of colour. See the right-most image in the picture above (image from Gizmodo UK) Everything comes back into fashion if you wait long enough.
I was inspired to write this by reading two other blogs; please visit them for further information:
Eliza Brooke’s blog.
Rob Mead-Green’s blog.