Monthly Archives: September 2013

Colour survey

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I am currently carrying out some research using an on-line questionnaire about colour choices by consumers in product design. It would really help me a lot if you would take the survey. It only takes about 1 minute to complete. The link is http://questionpro.com/t/AKSnxZP9ij. Please feel free to share this link.

In a few weeks when the survey is completed you can come back to this page and you can see more details about what we were doing, why we were doing it, and what we found.

Steve

Colour e-paper

A few years ago I just didn’t really get the Kindle. Why would anyone buy a device that looks and behaves like something several generations behind a modern tablet? After all, can’t an iPad do every a Kindle can do and lots more? That was before I tried a Kindle and understood what people mean by e-paper. Fundamentally an iPad is a light-emissive device whereas the Kindle is a light-reflective device. In the dark the iPad is great but try reading it on a sun bed on holiday. Whereas the Kindle is hard to read in the dark but is easier to read in very bright conditions; just like an old-fashioned book or newspaper.

But there are two things that still let e-paper technology down. The refresh rate is slow and it’s mainly still just shades of grey. Where is the colour e-paper that promised to revolutionise our mobile displays? According to industry expert Sean Buckley the technology of colour e-paper may be grinding to a halt. And now it seems that consumers are losing interest in e-readers anyway. To read Sean’s fascinating account in full please click here.

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