What goes around, comes around. The original Apple logo was rather garishly coloured. From 1976 until 1998 it was an apple with coloured horizontal stripes. The 1976 logo had its origins in an even earlier logo that was a hand drawn picture of Newton with an apple over his head. Steve Jobs insisted on the colours to humanise the company and the 1976 logo was designed by Rob Janoff with the coloured stripes also representing that the Apple II could generate graphics in colour. It’s hard to imagine that this was a big deal then but it was!! When I studied for my PhD in the early 1980s my computer had no colour, no hard drive and just 16 k (that’s 16 k, not 16 GB or 16 MB) of RAM. We take massive memory, processing power and colour for granted in our digital devices today. But I digress. In 1998 Apple discontinued the rainbow theme and started to use monochromatic themes (I used this word because more people would understand it to mean black and white but monochromatic is really single colour and a better would be achromatic). In the last 15 years or so I think it’s fair to say that Apple have used both monochromatic and achromatic versions of their famous logo.
Interesting then that in March 2012 Apple unveiled a new logo that is full of colour. See the right-most image in the picture above (image from Gizmodo UK) Everything comes back into fashion if you wait long enough.
I was inspired to write this by reading two other blogs; please visit them for further information:
Eliza Brooke’s blog.
Rob Mead-Green’s blog.