colour and brand identity

union-jewellery-boxes

Just read a really informative article by David Airey – an independent brand identity designer – about colour and brand identity. In his article David reiterates some ideas I heard from Laura Hussey in Design Week (and recently blogged about); that is that some companies such as Oxfam and The Guardian are rebranding with a rainbow colour palette. As David writes: “Multiple colours speak of choice, variety and diversity. Think Google, NBC, eBay, or MSN to name but a few that use more than two colours to express their breadth.”

However, David’s post goes further to describe some of his own work with Halcyon coffee and the use of a range of different colours: “The colours used within the brand and environment were derived from, and act as a subtle nod towards the diverse colour palette used during Britain’s great creative periods of the past — our Halcyon days, mixed with those we see around us today.” Definitely worth having a read of David’s article

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