colour and branding

mcdonalds

According to Jon Feagain colour affects brand development in five ways:

    It helps boost perception

    It attracts attention

    It can help to emphasise or conceal information

    It can help you appeal to the right audience

    It can can help the audience digest information better

I think all of these things are true. However, to make the right decisions a good understanding of colour semiotics is critical in my opinion. Achieving that is easier said than done.

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