What colour is your city?

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I came across an interesting blog by Tom Wolley – a freelance illustrator based in West Yorkshire who specialises in illustrated maps and hand lettering – who developed an illustrated colour may of Leeds (which happens to be where I live). What is particularly interesting is that Tom describes his process somewhat. It is well worth looking at and I think his final design (shown above) is rather nice. The yellows and blues are derived from the classical colours of Leeds and Yorkshire although somewhat more muted.

It makes me think. Are certain colours associated with places? Or even with districts? A recent paper by Willem Coetzee and Norbert Haydam at CAUTH 2016 (The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations) looked at this. Their paper was called – Colour association test as a target market analysis technique at an emerging destination – an exploratory study. They used colour association as a market analysis technique to measure tourism demand in a small town. The results indicated that different segments of the market had different associations of colour for the same destination.

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