Tag Archives: alertness

the colour of ergonomics

I just came across an article about Ford who think that the colour of the lighting in a car interior can affect driving alertness, giving drivers enhanced attention span, improving safety.

They say that a blue colour is best for alertness. I was intrigued by the statement:

The brain does not see color. What we call color of light is actually a form of electromagnetic energy with different wavelengths.

Seems to be by someone who thinks that colour is perceptual rather than physics – see my view on this.

They also say:

Certain levels or combinations of light trigger enzymes in the brain, which cause emotional responses within the body – states we recognize as stress, calmness or happiness – and can influence everything from your blood pressure to your buying decisions.

Interesting 🙂