Many studies have been carried out over the last century or so on colour preferences. These generally reveal some quite remarkable consistencies. For example, although there are individual differences, on average people tend to like cooler colours (blues and greens) more so than warmer colours. I have been conducting my own – just for fun – survey on these pages (see http://colourware.wordpress.com/2011/02/22/favourite-colour-poll/) for the last few months: I asked people which colour they would prefer out of green, brown, yellow, orange, black, red, pink, purple, white, grey, blue and other. So far 45% of respondents have selected blue or green.
Whether gender or cultural affect colour preferences is more controversial although many studies have indicated that they may. The most significant work I know of in this regard is that published in Current Biology (2007) by a team lead by Anya Hurlbert of Newcastle University that adds substantial weight to the idea that there are statistically significant differences in colour preferences between males and females. Hurlbert’s team found that females prefer redder blues (tending towards pinks and red) than males. It is also suggested that the gender differences result from biological rather than cultural factors. Perhaps evolution favoured females who were better able to discriminate between ripe and unripe fruit or who could better discriminate between colours of faces.
If you are interested in this you may like to take part in a new global colour survey being carried out by one of my PhD students. You can see the survey here – https://www.keysurvey.co.uk/survey/365495/1a02/