This is the colour that has been chosen for the new UK cigarette packs in order to make them as unappealing as possible. It is Pantone 448 C, also called “opaque couché, and has R=57, G = 50, B = 32 and was first used in Australia for the same purpose in 2012.
Don’t all rush to use it at once.
New regulations – from 20 May 2016 – will see all cigarette packaging in the same drab green colour.colour with other standardised features such as opening mechanism and font, and with 60 per cent of the casing covered by text and images showing how smoking affects your health. The decision was made in Parliament on 15 May last year.
They have also been told to get rid of any misleading information from cigarette packs, and have been prevented from using words such as ‘organic’, ‘natural’ or ‘lite’, which could lead consumers to believe there is a healthy smoking option.
Further information can be found in this article in The Independent.
The images shown above are from a similar scheme in Australia.
Interesting article by Ian Johnston in The Independent today about consumer colour choices for second-hand cars in the UK. Bucking the recent preference for silver, black and whit, the top 10 list of colour schemes includes green, beige, yellow and gold – colours that we associate with the 70s.
Please see the original article for further information.
According to a recent study eye colour plays a role in deciding how trustworthy others will think you are. Researchers simply asked a group of people to rate the trustworthiness of male and female faces. It was found that a majority of people found people with brown eyes to appear more trustworthy. This was true for both sexes but particularly so for men.
But it turns out that it is face shape that is more important and eye colour is a major factor because brown-eyed people tend to have certain facial characteristics. For the original story see here.
According to this article black and white is back in fashion this year. Hopefully one day soon brown and beige will be back and I will once more be a fashionable gent about town!
Rob Hull, a car researcher, has noticed that car manufacturers seem to be pushing brown as the next big car colour. He asks, is brown really the next big car colour? I can answer that very quickly – NO.
But what do you think? See Rob’s article here.
I sometimes think that people think I am a bit of a weirdo – well, a nerd at the very least. Why? Because I have a blog that’s just about colour. I have interests in all sorts of things. I love music (play drums in a band), play chess (I have about 60 games on the go at any one time on www.chess.com, and I am slightly obsessed with Haruki Murakami (his latest novel 1Q84 is just better than you can imagine). But the thing I blog about is colour. Not any one colour, or even any one aspect of colour, but anything about colour – I am interested in colour physics, chemistry, psychology, philosophy, design, marketing, branding etc.
But today I may found that someone who is a bit nerdy even by my standards because I just found a website called http://www.howtomakebrown.com/. This page is interested not only in one colour, but in how to make it. How to make brown paint, brown rice, brown sugar …. is it just me or is this really weird!!
On my way to CIC – my favourite colour conference – http://www.imaging.org/IST/conferences/cic/.
A six hour lay-over in Chicago so no excuse not to make a few posts. The first interesting bit of news I just came across is a story in the BBC about a doctor who seems to have developed a laser technique to change eye colour.
Apparently 20 secs of laser treatment can remove the pigment in eyes so that brown eyes become blue. You can read more about the story here. Don’t try this at home though – they are still conducting safety tests and some experts think the treatment could lead to other health problems.
This autumn expect to see a lot of black – also popular will be dark browns, olives, and (in moderation) scarlet. Don’t say I didn’t tell you!!