Most people assume that display screens are based on RGB – that is the amount of red, green and blue light emitted is controlled in three signals. We tend to think that there is an RGB ‘value’ at each pixel. However, the reality is a bit more complicated. The picture above is a close up of the sort of display on the Samsung Galaxy S phones, as well as the Nexus One. It is called an RGBG pentile layout. This layout was introduced because our eyes are more sensitive to green light (so green pixels don’t need to be as physically large to appear just as bright to our eyes). However, it means that the ‘pixel’ in a standard AMOLED display consists of 8 colours: RGBG on top of BGRG. Some people claim this leads to less sharp images compared to the standard RGB displays of LCD displays (see below) that are sometimes referred to as real-stripe displays.
Some of the AMOLED displays have an RGBW layout, which adds a white subpixel next to the standard RGB subpixels. This allows the display to have an edge in brightness due to a dedicated white subpixel. With that advantage the backlight doesn’t need to be as bright, which saves battery since the backlight is a major user of battery in a mobile device. There is also Samsung’s latest Super AMOLED display technology that has a new subpixel arrangement called the Diamond Pixel. The first phone to use this pentile type was the Galaxy S4. There there are twice as many green subpixels as there are blue and red ones, and the green subpixels are oval and small while the red and blue ones are diamond-shaped and larger (the blue subpixel is slightly larger than the red one).
Displays are much more complicated and varied than you might think. One consequence is that it is not so easy to compare the resolution of different displays technologies beacause they vary in what they call a pixel.
Yesterday I spoke an an event to launch Samsung’s latest curved screen displays. The technology is really gorgeous and everyone who attended was wanting one of the new displays after seeing them.
I am convinced that curved screens will become ever more popular in the future because not only do they look good but they offer serious advantages for users who undertake intensive tasks – the sort of tasks that need a large desktop display rather than a mobile device. When it comes to desktop displays it is really quite simple – bigger is better.
Many people – and I am one of them – are what is known as ‘double screeners’. I have two screens attached to my desktop and my operating system is spread seamlessly across them because I wanted more screen space to work in. I recently carried out a survey – you can find more details here – which showed that 38% of British office workers are already using two or more screens attached to their desktop computers.
Of course, in an ideal world one very large screen would be better than two smaller screens. But there is a problem with most flat-screen technology which is that the LED/LCD pixels emit light straight out but emit a lot less light at an angle to the screen. This means that you look at a large flat screen the light reaching your eye from the edges of the screen is a lot less. Not only that but, because you are looking at the screen at an angle, text and other fine details can be distorted at the edge. Curved displays get around this problem and I am hoping to replace my two flat screens soon with a single Samsung curved display.
With a curved display the distance from the eye to the screen is the same across the whole display and the angle of view is also constant. Not only does this solve the colour and acuity problems I just mentioned but it means that users need to need fewer eye and neck movements. Given that many of us spending longer using a display than we do actually sleeping this could have a big effect on user well-being.
Our survey also showed that about 60% of office workers think it is important that the office technology they use looks good. This can help to motivate them and help them to feel good about themselves. The new Samsung curved displays certainly will satisfy these people.