I don’t know if it is related to my recent post that people, especially females buy bright colours in times of austerity, but I just came across a report that claims that women like pink gadgets and laptops.
Dr Gloria Moss, Reader in Human Resources at Bucks New University said:
“There’s a very strong tendency for men to prefer hard, rectangular and dark shapes. While women showed a preference towards more curved, and pink design. I don’t think it’s anything for women to be afraid of that women like different colours, because the roots of the colour preference take womens’ responsibility beyond hearth and home. The differences have their origins in the different activities carried out by men and women over the ages.”
Moss used a range of website designs created by men and women to test her hypothesis amongst a sample group of students at Oxford. Men preferred linear, rectangular designs, while women preferred colourful designs with large images.
I’m a man but I also like pink. So clearly the above does not apply to all women and all men.
For balance see my post on pink stinks.