Tag Archives: research

non-visual effects of light

Most people know that the ear system has two functions: hearing and balance. It is less well known that the visual system also has two functions. The first is seeing. The second is a set of non-visual functions including circadian rhythm. Mechanisms are being discovered that are particularly sensitive to blue light. So short-wavelength, or blue, light inhibits melatonin which is a chemical that makes you drowsy. So looking at bright lights late at night, especially blue ones, can contribute to a poor night’s sleep. So put your smart tablet away now and go to sleep!

In all seriousness though, I knew there was a reason why I do not like watching Chelsea on Match of the Day.


Studying these functional effects of colour and how they can be used in design is a major theme of the research I lead at the University of Leeds in the School of Design. If you have interest in these areas please contact me.

Looking for colour blind people

colour blind example

Most colour blindness is hereditary. The faulty ‘gene’ for colour blindness is found only on the X chromosome. You have two X chromosomes if you are female or an X and a Y chromosome if you are male. It is because females have two copies of the X chromosome that they are far less likely to be colour blind. A male inherits his X chromosome from his mother and his Y chromosome from his father. So men do not inherit colour blindness from their fathers but from their mothers who can be carriers if they have one faulty X chromosome. Snoooooooooze. Probably you are bored reading this. The real point of this post is to say that Bradford University in the UK are studying colour blindness and are seeking females who are not colour blind but who have a child or a sibling who is. If this sounds like you please get involved in the study, help someone get their PhD, and maybe find out something interesting and useful. For more details see here.

guess what – red is sexy

red is sexy
Guess what? Another article that concludes that women wearing red are more likely to attract a mate. Scientist claims women are reflecting their sexual intentions ‘from the beginning’ by wearing bright red clothing. It’s a shocker!!! Who would have thought it!

It must be true because I read it in the Daily Mail.

I like my carrots black


On Christmas day of 2009 I posted about the colour of carrots.

I had been watching a Royal Institution Christmas Lecture by Prof Sue Hartley about carrots and why they are orange. She spoke about selective breeding by the Dutch (the first naturally occurring carrots were purple – from Afghanistan – and were later cultivated to be orange). In seeking to find more about this I found myself on the website of the British Carrot Museum. It is seriously worth a visit even if your interest in carrots is tangential.

I was reminded of this today when I came across an article in The Economic Times (India) which reported that the Punjab Agriculture University has developed its first black colour carrot variety (known as ‘punjab black beauty’) which has been recommended for general cultivation in the state. The black carrot is the best alternative to tackle the malnutrition problems of the country because it is overloaded with beneficial anti-oxidants and nutrients. The punjab black beauty is is rich in anthocyanins, phenols, flavonols ß-carotene, calcium, iron, and zinc.

I am also reminded, of course, of the words of the great late Uncle Monty (aka Richard Griffiths): “I think the carrot infinitely more fascinating than the geranium. The carrot has mystery. Flowers are essentially tarts. Prostitutes for the bees. There is a certain je ne sais quoi – oh, so very special – about a firm, young carrot”.

Eat red, eat less


It used to be thought that blue was an appetite suppressant because blue foods are rare and sometimes poisonous. But I have always doubted this and wrote about it near three years ago on this blog. And then nearly two years ago I posted about research from the University of Basel (Switzerland) and the University of Mannheim (Germany) in which it was shown that participants drank less from a red cup than a blue cup and ate less snack food from a red plate than from a blue plate. In other words, the opposite of what was commonly believed. Today I read in CNN about work by Nicola Bruno, a cognitive psychologist from the University of Parma, about his research to measure how much food or hand cream people used when presented on plates of different colours (red, white or blue). The food and hand cream was available to be used freely whilst participants took part in a survey. People ate less food and used less hand cream when either was presented on a red plate. However, the authors note that in their experiment the participants were unaware of the experiment – so it is not so straight forward to extrapolate and conclude that if you buy red plates for home you would eat less. Because then you would be conscious of the idea and it might not work. On the other hand, it might!!

It was nice for me to hear this story and it reminded me of when Nicola came to visit me (when I worked at Keele University) and we published a paper together. That was in about 2000 and I don’t think I have seen him since. Sometimes it isn’t a small world. But it was nice to come across him again anyway.

MRes Colour Communication

colour communication

We’re starting a new programme at Leeds University next September. It’s MRes Colour Communication. This is a one-year Masters programme by research but with a twist. There is a taught component in the first semester to get everyone up to speed to make sure they understand the basics of colour communication. They then explore one aspect of this in their research project and submit a dissertation at the end of the year. Please contact me at my University email of s.westland@leeds.ac.uk for further information or visit http://www.design.leeds.ac.uk/pg/research-degrees/.

Colour survey

personal care products-1
I am currently carrying out some research using an on-line questionnaire about colour choices by consumers in product design. It would really help me a lot if you would take the survey. It only takes about 1 minute to complete. The link is http://questionpro.com/t/AKSnxZP9ij. Please feel free to share this link.

In a few weeks when the survey is completed you can come back to this page and you can see more details about what we were doing, why we were doing it, and what we found.


Can colour save lives?

I have worked in colour for pretty much all my working life. Though it has led to a rewarding and stimulating career (with a little bit of success) and though my passion for colour has never waned, I do sometimes wonder if i could have put my life to something more useful. Not that colour is not useful, far from it, but what I mean is something that could save lives. For example, perhaps I could have become a researcher looking into a cure for cancer. Compared with research like that, doesn’t colour sometimes seem frivolous and secondary?

So my Friday morning today was just cheered up a little when I came across an article in the Grundig about how colour-changing technology could revolutionise the medical industry. Apparently, 1.3 million people die each year because of unsafe injections, making the humble injection the most dangerous clinical procedure in the world. Part of the problem is that syringes are sometimes accidentally reused without sterilisation.


In response to this serious issue, David Swann at the University of Huddersfield – just down the road from where I work – developed a “behaviour-changing syringe” that warns when the needle is unsafe. Once opened the syringe turns bright red within sixty seconds. It’s not even expense. Apparently a standard syringe costs 2.5 pence whereas the “behaviour-changing syringe” costs 2.65 pence.

See the original article here.