Really great article in Design Week about the importance of colour in branding. Apparently, in a survey of the world’s top 100 brands (defined by brand value) 95 per cent use only one or two colours. However, Laura Hussey puts a convincing case that more colour could be beneficial. She points to companies such as Google and Ebay who use more than one colour in their brand.

And she also refers to some interesting developments with Oxfam and The Guardian who are using a spectrum of colours to represent hope and positivity. It’s well worth reading Laura’s article. You can see it here. You may also be interested in my post of a few weeks ago about Apple’s historical and contemporary use of colour.