The oil giant BP has again failed in its long-running bid to trademark the colour green in Australia.

The intellectual property watchdog, IP Australia, found BP was unable to show “convincing evidence” that it was indelibly linked in the average petrol consumer’s mind to the dark green shade known as Pantone 348C, a spokeswoman for the government agency said.

BP first tried to register a trademark for the colour in 1991, and until 2013 fought legal battles against another corporate titan, Woolworths, to stake its claim to the colour as the dominant shade for its service stations.

For the full story see http://www.theguardian.com/business/2014/jul/03/bp-loses-battle-to-trademark-the-colour-green-in-australia