According to a study this month people distrust cyclists who wear yellow. This is not the case for other sports such as motocross and sprint running – just cycling.
The study was carried out by French psychologists Yves Chantal and Iouri Bernache-Assollant.
It could be due to the Lance Armstrong case. Yellow was his signature colour and in the athletic cycling he is synonymous to cheating.
Hi Toby,
I think you are almost certainly right about this.
Steve