The most horrible colour in the world

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This is the colour that has been chosen for the new UK cigarette packs in order to make them as unappealing as possible. It is Pantone 448 C, also called “opaque couché, and has R=57, G = 50, B = 32 and was first used in Australia for the same purpose in 2012.

Don’t all rush to use it at once.

3 thoughts on “The most horrible colour in the world

  1. Hi Stephen

    Agreed, it is a horrible colour!
    PS in Google Chrome, the image does not display; it does in Internet Explorer.
    PS2 readers are required to solve multiple puzzles to verify they are human…

    1. That’s interesting. It shouldn’t be the case. I will look into it. Thanks. 🙂

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