At this time of year my thoughts sometimes turn to the colours that we associate with Christmas: red, green, gold, silver and white, in various combinations. One of the things that I sometimes read about is where Father Christmas always had a red suit or whether he had a green one. I note that in The Lion, the Witch and the Wardrobe, Santa is wearing a dull brownish tunic.
Though apparently according to CS Lewis himself in the book: on the sledge sat a person everyone knew the moment they set eyes on him. He was a huge man in a bright red robe (bright as hollyberries) with a hood that had fur inside it and a great white beard that fell like a foamy waterfall over his chest.
https://www.thephantastic.com/home/narnia-always-winter-and-never-christmas
There are also annual stories about whether the traditional red we now associate with Father Christmas was influenced by Coca-Cola for marketing reasons. So, today I thought I would share this blog post about the truth of Father Christmas and red. It does refer to Coca-Cola who, I believe, had a role in popularising our current image of Santa but were not actually responsible for the colour change. This view is also reinforced by this blog post about Santa and red.
Anyway, the thing I read today that inspired me to write this post is actually this blog post which is about colour symbolism and Christmas.
Finally, if you want to explore the meanings that colours have in a more academic perspective here is a link to two papers that are free to read in JAIC – the Journal of the International Colour Association. One was written by me and Seahwa Won (who was my PhD student at the time) and you can see that one here. The other is written by José Luis Caivano and Mabel Amanda Lopéz, well known colour experts in Argentina, and you can see that here.
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