We have a free webinar tomorrow (Thurs 23 Feb at 2pm UK time) about colour and AI. Anat Lechner will present about this topic. Here is the abstract below:
We’re at a new age where artificial intelligence is becoming the most influential technology, a technology that once arrived, is poised to morph all aspects of our lives, irreversibly.
Artificial Intelligence rapidly moves into the mainstream, demonstrating greater production efficiencies, marketing precision and at times, creative design output than what humans generate. As cross-industry disruption escalates, designing products, brands and environments is being challenged. Traditionally, design decisions relied heavily on personal preference, past experience, anecdotal or company data, or costly market research, but advancements in big-data and AI call for the integration of new capabilities into the design process to better inform, inspire and validate design decisions
This seminar will review the emergent cross-industry AI-driven disruption, providing examples of creative cognitive technology applications in product, brand, urban and experience designs. We will then center on data-driven color design decision processes, discussing new colour data insights and tools to enhance and solidify companies’ creative capabilities, data assets, design practices, and talent bench-strength.
Anat Lechner, PhD, is a Professor of Business at the Stern School of Business, New York University where she focuses on disruptive innovation and strategic change. She is also the co-founder of Huedata Inc., the Color Intelligence Company that provides colour data and analytics to designers, strategists and researchers to aid product, brand and environment design decisions. A former Researcher at McKinsey & Co. Dr. Lechner has advised global Fortune 100 firms in the Financial Services, Pharmaceuticals, Chemicals, Energy, Food, Technology, design and Retail industries. She has numerous appearances in NYT, WSJ, Forbes, BBC, Time and other premier global media outlets. Anat holds an MBA and a PhD in Organization Management from Rutgers University, NJ.
The webinar is free but you need to enrol. You can do that here – https://www.eventbrite.co.uk/e/colour-design-in-the-age-of-artificial-intelligence-tickets-537415603537