According to a recent consumer report people in the UK are buying bright colours, particularly red, to cheer themselves up in these times of austerity. Apparently a third of all sales of women’s jeans are in colours other than blue.

According to Fiona Lambert, George Brand Director:

“In challenging times people purchase bright colours across both fashion and beauty to lift their spirits. Customers have told us they want to be bold and steer away from the “safe” option of black, and have been looking at affordable ways to lift their moods by buying coloured items.”