About 80 years ago the Milkybar was introduced by Nestlé. Since then, chocolate has broadly speaking been one of three colours: dark, milk and white. Today I read that a new colour of chocolate has been developed which is claimed to be the first new natural colour of chocolate since Nestlé’s innovation. The beans are grown in Ivory Coast, Ecuador and Brazil and the new chocolate, which is being referred to as ruby chocolate, has been underdevelopment for just under a decade. Apparently this new chocolate has a natural pinkish colour and a berry flavour. I suspect the manufacturers are choosing to call it ruby chocolate rather than pink chocolate because the latter sounds childish; they probably want to market this new chocolate in the upper price brackets and emphasize that its colour is natural (there are plenty of pink children’s sweets out there that are full of artificial colorants).