Tag Archives: colour design

Nadal hits out at never-before-seen colour

I was quite excited to come across this news story today. I do sometimes get asked by people about colours that nobody has ever seen before. So the notion that Nadal had seen one was quite interesting. However, it turns out that it is not a colour that has never been seen before but a clay colour that has never been used before in a ranking tennis tournament. Doh!!

The controversial use of blue courts at the ATP-WTA Madrid Masters may be a poor choice. One of the requirements of a clay court colour is to ensure good contrast between the ball and the ground.

colour maps

Last year a student, Kaori, from Japan spent some time with me at Leeds and we spoke a lot about how to use colour effectively in maps and in urban design generally. One of the issues we were looking at was whether the maps’ features would be discriminable to colour-blind observers (of which, of course, there are many). So I was interested to come across an interesting article today relating to this very issue.

Apparently the following image appeared in the Guardian newspaper:

It’s a colour-coded map of London. It shows areas of deprivation with red being the most deprived. It met with much criticism, however, and many people said they had difficulty in discriminating between the colours. Of course, colour-blind observers most commonly have difficulty discriminating in the red-green region of colour space. The company who made the map engaged in a debate with users on twitter and created variously different coloured versions of the map, subjecting each to the public vote via twitter. The map below is one of the later versions.


For further details please refer to the story at The Guardian here.

women like pink

I don’t know if it is related to my recent post that people, especially females buy bright colours in times of austerity, but I just came across a report that claims that women like pink gadgets and laptops.

Dr Gloria Moss, Reader in Human Resources at Bucks New University said:

“There’s a very strong tendency for men to prefer hard, rectangular and dark shapes. While women showed a preference towards more curved, and pink design. I don’t think it’s anything for women to be afraid of that women like different colours, because the roots of the colour preference take womens’ responsibility beyond hearth and home. The differences have their origins in the different activities carried out by men and women over the ages.”

Moss used a range of website designs created by men and women to test her hypothesis amongst a sample group of students at Oxford. Men preferred linear, rectangular designs, while women preferred colourful designs with large images.

I’m a man but I also like pink. So clearly the above does not apply to all women and all men.

For balance see my post on pink stinks.

taxi colours

In 2009 I blogged about a big row in Derby (UK) about yellow taxis. Most taxis in UK cities are black (in most other cities they are yellow). In 2009 Derby decided that their official taxis should be yellow.However, they didn’t specify exactly which yellow and they ended up in a bit of a mess with a taxi driver that they said had used the wrong shade of yellow. Good business for lawyers!

Then in 2011 I blogged about a major row in Durham (UK) where, again, there was a similarly heated row about the local council wanting to adopt white taxis in the city. It seems to be a topic that people get quite emotive about. So I wonder if there will be similar argument in Kolkata (West Bengal) where the government wants to change the taxi colours from yellow to blue and white. See here for the story.

I guess I sound like a bit of a sad geek, writing about taxi colours. Have I nothing better to do on a Sunday morning? The answer is obvious no. 🙂

But if you have read this far you might be interested in Beijing (China). Beijing is not known for its good taxis. But about 6 years ago the authority of Beijing city unified the colours to make them easier to recognise. The body of taxi is fixed to be 3-stripes-2-colors. The middle stripe is a golden yellow color while the rest of the body in another color which are commonly blue, green or red. When I was last in Beijing someone told me that the colours had special meanings but I am not sure it is true. I am going to consult my colour guru who works at Tsinghua University in Beijing and will add a comment later.

colour blind designers?

Is colour blindness a problem in design? Colour blind is rare amongst females but is very common amongst males. Approximately 8% of all the men in the world have some form of colour blindness. Colour blindness is a bit of a misnomer of colour; most colour-blind people can see colour but confuse colours that so-called normal observers can easily distinguish between. The most common case is red-green colour blindness and such sufferers find it hard to tell reds and greens apart.

 

But does design take this into account sufficiently? One area where there may be a problem is in the gaming industry. I came across the following comment today where someone is reporting a problem using Call of Duty (a game I don;t play but which I understand is quite popular) on the Xbox. Apparently, the Gamertags of all the players are either green if they are on your team, or red if they are an enemy. Oops!! I wonder how much of a problem this is. The problem is probably greatest when colour is used to convey information (as in this case, friend or enemy) rather just for aesthetics (where the information may be conveyed by contrast alone).