Tag Archives: colour

Extraordinary facts relating to the vision of colours

knowledge, opinions/rants, , , ,

In 1794 John Dalton presented a lecture to the Manchester Literary and Philosophical Society about colour vision. The first two sentences are shown below:

It has been observed, that our ideas of colours, sounds, tastes, etc. excited by the same object may be very different in themselves, without our being aware of it; and that we may nevertheless converse intelligibly concerning such objects, as if we were certain the impressions made by them on our minds were exactly similar. All, indeed, that is required for this purpose, is, that the same object should uniformly make the same impression on each mind; and that objects that appear different to one should be equally so to others.

It is interesting to reread this sentence again in the light of the recent controversy about the blue and black dress.

Dalton

colour and language

culture, opinions/rants, , , , ,

One of the things that #TheDress controversy has highlighted is that colour is not as fixed as the majority of people believe. We tend to think that objects have a single colour and that we all see that colour the same way. However, in the image below you can see two central grey patches that are physically identical but probably look different in colour to you. My experience is that the majority of people would explain this as the two grey patches being the same colour but looking different in colour because of the background. An illusion.

90

I don’t agree with this way of thinking however. The colours we see when we look at something do depend upon the other colours around it but this is not a a special case. It’s not unusual, as Tom Jones would say. It’s how colour works. If it is an illusion then it’s happening all of the time, almost whenever you are looking at colour. So what is the real colour of something? Is it even sensible talk about an object having a single fixed real colour?

There is a body of research emerging that suggests that the language that we use influences how we see things. Jules Davidoff, a Professor at Goldsmiths University, went to Namibia where he conducted an experiment with the Himba tribe, who speak a language that has no word for blue or distinction between blue and green. When shown a circle with 11 green squares and one blue, they couldn’t pick out which one was different from the others. But the Himba have more words for types of green than we do in English. When looking at a circle of green squares with only one slightly different shade, they could immediately spot the different one, even when the difference was so small that we would find it very difficult to see the odd one out. See below for an example.

davidoff

In the image above – a screenshot from one of Davidoff’s experiments – the Himba tribe can easily see that the green patch at about 1 o’clock is different from the others.

In fact, some people even think that in ancient times we could not see blue at all because we had no word for it. In the Odyssey, Homer famously describes the “wine-dark sea.” But why “wine-dark” and not deep blue or green? It turns out that most ancient languages (including Greek, Chinese, Japanese and Hebrew) did not have a word for blue. Does this mean that they didn’t see blue? Is blue a relatively modern phenomenon? There is a thought-provoking article about this by Kevin Loria at Business Insider. Read more here.

#TheDress

design, fun, news, , , , , ,

I was asked to comment on the radio today about a dress which is topping the trends of social media in the USA in particular today.

2622C22600000578-0-image-a-32_1425001827044

The dress has sparked controversy because different people say that it is different colours. There is a group who say it is blue and black and another group who say that it is white and gold. What do you think?

I will give my explanation but it is not simple so …

Now, about 1 in 12 of all men in the world are colour blind. But if we consider the rest of the population you may be surprised to know that there is variability in our colour vision. This is mainly due to the colour receptors in our eyes. Put simply, some people have more red receptors and some people have more green receptors, for example. So we know that we don’t all see colour in the same way.

There is a second complexity and that is just because we use different names for a colour doesn’t mean we see it differently. This most often happens with brownish colours where some people will refer to it as more of a green and others will be adamant that it is definitely a brown. So words – colour names in particular – are not always very precise. We can see at least 3 million colours in the world and how many names do we have? A few hundred at least.

There is a third complexity which is that people think the camera never lies – that is, that they take an image of something using their phone and put it on the internet and everyone is seeing a faithful reproduction of the thing they took a picture of. Sadly, the camera does lie. Variability in the light that is used to capture the image, the settings on your display (whether you have a warm white or a cool white, for example) and how bright the light is in the room when you look at your screen – these can all dramatically affect the colour. Take a look at the picture below:

dress_original

This is the manufacturer’s photo of the dress. Taken professionally, I think most people would see it as blue and black. But the image that is on the internet is very different. I suspect it was taken in a very bright light and the colours are consequently a bit washed out.

So, in summary, the camera does lie. I think the lighting conditions under which the photo was taken were far from ideal and have changed the colours from how they would have appeared if you had been there. However, that is only half the story. Since people looking at the same image on the same screen are disagreeing with the colours. To fully explain what is going on you need to invoke the knowledge that we can sometimes see colours differently (because of variability from one person to the next) and even if we see the colour the same we might give it a different name (because colour names are crude ways to communicate colour).

Of course, fundamental to this is the idea that things are not coloured at all but your brain constructs a colour from the signals it receives in the eye. This allows us, for example, to discount changes in colour that may occur when the light source changes (this is known as colour constancy). We have evolved to discount the effect of light being bluer or yellower, for example, so that we normally see the colours that the object would have in neutral daylight. In the case of the dress image it may be that people are using different processing strategies and discounting the effect of the light source in different ways.

Which all goes to show that colour is complex. But if you have been reading my blog you already know that, don’t you?

guess what – red is sexy

culture, design, fun, news, , , , , ,

red is sexy
Guess what? Another article that concludes that women wearing red are more likely to attract a mate. Scientist claims women are reflecting their sexual intentions ‘from the beginning’ by wearing bright red clothing. It’s a shocker!!! Who would have thought it!

It must be true because I read it in the Daily Mail.

Colour and Manchester United

culture, fun, , , ,

van gaal

It’s not often I get to write about two of my favourite things at the same time. So I couldn’t resist remarking on a story today in the Daily Mirror about a colour code that Manchester United manager Louis van Gaal uses to describe different players in his squad. Apparently:

Blue:
“A blue player is intellectual and is always looking for structure and security in his job on the pitch.”

Red:
“A red player is creative, full of power, will want to work and is always focusing on the future.”

Green:
“A green player is very emotional, sensitive for different emotions or a different atmosphere in the squad.”

See the original article for the colours that the newspaper thinks that different players should be be allocated.

It couldn’t get much blacker

opinions/rants, technology, , ,

black
A few weeks ago I was taking my son to a birthday party and a journalist from The Independent phoned me to ask my opinion on Vantablack. This is the blackest material ever made. Whereas most black materials reflect about 4% of the light (or more) at all wavelengths, this new nano-material has really really low reflectance. It only reflects about 0.035% of the light. I gave a few comments and an article appeared in The Independent which was nice. I used to really like The Independent, back in the days when I read newspapers. The original article by Ian Johnston was very good imho.

However, a few days later the story was all around the world and I was often cited, all based on that one phone interview with Ian. The thing was that it was not even that big news. That is, yes, it is the blackest material ever made, but the truth is it is an incremental improvement in blackness beating the previous blackest material from a few years ago. My name even appeared in the Daily Mail. Most embarrassingly, I was interviewed on an American radio show. The reason I say it was embarrassing was that this new development actually had nothing to do with me and I didn’t want people thinking I was trying to claim credit. So when I agreed to do the radio show I told the researcher that they needed to be clear that this was nothing to do with me. I didn’t invent it. Imagine my surprise when John Hockenberry (that was his name, I believe) asked me, “So Dr Westland, what have you stumbled upon?”. Arghhhhh!!! Luckily, it was not a live interview because it actually got worse. A lot worse. So bad, that I could barely summon up strength to listen to it when it went out the next day. But actually, the editors did a good job and the final cut is not too bad. You can hear it here.

It would be nice to talk about my own work. I work in the area of blackness. One of the things I do is to ask people to rank different black samples in order of least black to most black. This allows me to discover, for example, that women prefer reddish blacks and men prefer bluish blacks. Also, asians prefer reddish blacks and caucasians prefer bluish blacks. I am developing a blackness index; a way to measure a sample and say how black it is or whether one sample is blacker than another. Why? Well, one application is for manufacturers of black ink for printers (which may be made from coloured inks). Different recipes produce different blacks. What if one recipe is chromatically neutral but another recipe is less neural (it has a slight hue) but is darker – which one is blacker?

black plants can save the world

design, nature, opinions/rants, , , , , ,

leaves
About three years ago I posted about the question of why leaves are green. In this I postulated as to why chlorophyll (the green stuff in leaves) should be green; after all, this means that it only absorbing some of the wavelengths in the visible spectrum. In fact, I argued that it would be better if plants were black, absorbing all of the wavelengths in the visible spectrum. Now, someone on co.design is suggesting just that – that green plants absorb only about 2% of the possible energy and that scientists are thinking of turning them black. Presumably this would save the world because plants would be more efficient at converting harmful greenhouse gasses into oxygen. There’s catch though, apparently. If you make the plants black they get too hot and overheat resulting in cell damage. Actually, I also suggested this might be the case in my original article in 2011. Looks like black plants won’t save the world. They won’t even save themselves.

There’s nothing wrong with black carrots though – see here.

colour and branding

culture, design, knowledge, opinions/rants, , , , ,

mcdonalds

According to Jon Feagain colour affects brand development in five ways:

    It helps boost perception

    It attracts attention

    It can help to emphasise or conceal information

    It can help you appeal to the right audience

    It can can help the audience digest information better

I think all of these things are true. However, to make the right decisions a good understanding of colour semiotics is critical in my opinion. Achieving that is easier said than done.

Structural colours

nature, , ,

butterfly

Most colours around result from light being absorbed (electronic transitions) and scattered by dyes and/or pigments. However, there was an interesting article in The Guardian today about structural colour. Structural colour is quite common in nature; it occurs when light is scattered because of a regularity in packing or structure; the wavelength of the light that is most strongly scattered is determined by the repeat distance of this packing, which has to be comparable to the wavelength of the light.