Tag Archives: Iouri Bernache-Assollant

People don’t trust cyclists who wear yellow

Bradley Wiggins cycling in the leader's yellow jersey
According to a study this month people distrust cyclists who wear yellow. This is not the case for other sports such as motocross and sprint running – just cycling.

The study was carried out by French psychologists Yves Chantal and Iouri Bernache-Assollant.