PinkStinks (http://www.pinkstinks.co.uk/) is a campaign and social enterprise that challenges the culture of pink which invades every aspect of girls’ lives. The campaign has been running for 18 months and activists argue that while a wide variety of boys’ toys are available, those for girls are often predominantly pink. They argue that body image obsession is starting younger and younger, and that the seeds are sown during the pink stage, as young girls are taught the boundaries within which they will grow up, as well as narrow and damaging messages about what it is to be a girl.
It’s interesting that the notion of pink for girls and blue for boys has not always been so. A recent article on the BBC web site claims that in 1918 the Ladies’ Home Journal included the statement: “There has been a great diversity of opinion on the subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger colour is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” For more see http://news.bbc.co.uk/1/hi/magazine/8401742.stm.