I just saw an interesting article by Kim Lachance Shandrow about how the colour of your office can affect productivity. The article refers to a paper (2007) in Color Research and Application (CRA) by Nancy Kwallek entitled Work week productivity, visual complexity, and individual environmental sensitivity in three offices of different color interiors. The paper suggests that the influences of interior colours on worker productivity were dependent upon individuals’ stimulus screening ability and time of exposure to the interior colours. CRA is a top quality academic journal that is peer reviewed and so I am respectful of the findings.
However, in Kim’s online article there is a lot of stuff that I am highly sceptical about. For example, she writes that “Red … increases the heart rate and blood flow upon sight.” Is this true? Is there really any evidence for this. I have two PhD students working in this area right now and I am far from sure that colour does affect heart rate and, if it does, the effects are probably tiny. And yet we can read statements like this all over the internet as if it is a fact beyond doubt. Other things she says that I take with a pinch of salt is that “green does not cause eye fatigue” and that “yellow triggers innovation.” Don’t get me wrong – I am very interested in how colour can be used to affect us emotionally, psychologically and behaviourally; it’s just there is a danger that if some things are said often enough (such as red increases your blood pressure or heart rate) then people start believing them even though there may be little evidence.
That said, you might find the infographic fun and it is well done. See the original and full article here.