meaning of red

Today I found Karen Haller’s blog post on the meaning of red.

I liked the fact that she wrote about positive (warmth, excitement, energy) and negative (aggressive, confrontational) connotations of the colour. Karen argues that companies that use red as their primary colour are aggressive and energetic with a buzz about them. She gives examples of vodafone, coca cola, and virgin. Do you agree with her?

2 thoughts on “meaning of red

  1. Hi Stephen, Great to discover your website and to see your article. I specialise in applied colour psychology for brands and see some of your articles also discuss this topic.

    Would be great to discuss this with you.


Leave a Reply

Your email address will not be published. Required fields are marked *