Category Archives: news

1950s graphics

When I was younger I was a big fan of Marvel comics. I loved The Fantastic Four and Spiderman in particular. I remember that US-based comics (Marvel and others) around the 1960s included the most outrageous adverts that offered fantastic products at very low prices. I always remember wanting some of the sea monkeys and also some of the x-rays specs. Though they were inexpensive, USA seemed a million miles away to me at the time and the notion of buying something from the USA and having it delivered to the UK seemed too fantastic. So I never placed an order. Probably a good thing – check out this interesting review of the 10 most outrageous comic-book advertisements. See also here for more about the monkeys!!

I was reminded of all of this when I came across an article today in the Daily Mail about the work of Peter Stults, an American artist who has taken modern movies and imagined how they would have been advertised in the 50s and 60s. Really interesting and evocative.


ps. If you like Marvel you may like to read what I found out about the colour of the Hulk.

The evolution of colour in design from the 1950s to today


I am editor for an academic journal about colour – the Journal of the International Colour Association. We just published our 8th issue today which is a special issue containing some of the best papers from the VI conference of the Italian Colour Group. Readers of this blog will probably particularly enjoy the paper by Francesca Valan on The evolution of colour in design from the 1950s to today. Valan introduces the notion of chromatic cycles and observes that the higher the chroma the shorter the duration of the trend. Some interesting predictions are made about the popularity of certain colours in the near future. To see this and all the other papers from this issue click here.

measuring skin colour

I came across an article in the Daily Mail about a phone app that can be used to measure skin colour. It is produced by Fujitsu. Trying to measure colour using a digital camera is difficult. The RGB values you obtain depend upon the lighting and the settings of the camera and even on the make of the camera. Technically, we say that the RGB values are device-dependent. Fujitsu have got around this by using a mask (see picture) that contains some standard colours that are skin tones. Presumably the app grabs the RGB values of the standard colours and then uses these to make an adjustment to the captured RGB values of the actual skin. It’s very clever and I am impressed.

colour forecasting in real time

An interesting project, Color Forecast, has been developed by Pedro Cruz and runs feeds from high definition cameras in Milan, Paris and Antwerp to track the colour of fashions worn across the cities.The software analyzes the passing colors and shows in real time which colors are worn most often, then the colors are compiled into an infographic to see how trends evolve. For further information see here.

colour kindle

I recently used a Kindle for the first time. I have never had much interest in them; since a smart phone or a tablet seem to do everything that a Kindle does and a whole lot more. However, there is one advantage of the Kindle and that is that the screen is easier to read the brighter the ambient illumination. So on holiday, for example, the Kindle really comes into its own if you want to read novels on your sun lounger. Nevertheless, it is a major limitation that the screen is only black and white. For reading novels I guess its ok; but for lots of other reading material I think colour would enrich the experience. It had been thought that a colour kindle was many years away. But today I read a report on CNET that claims that Amazon is set to launch a colour e-reader later this year. There are doubts about whether the technology is ready yet … we’ll see.

Whitehall colour branding

The UK government is set to rebrand its departments with bold new colour schemes. The new colours include lots of blues and greens; for example, navy blue for the Foreign Office, bright blue for the NHS and green for the Department of Energy and Climate Change. However, the The Department for Culture, Media and Sport, which is purple at the moment, is reassigned bright pink.

Read more here.