ColourMyIdeas

For quite a long time I have been working on the relationship between colour and meaning. A lot of very good research has been carried out over the last few decades in this area. Typically, in this research, people are shown a colour and asked to respond what they think about it on a bi-polar scale; for example, is it warm or is it cool. Or, is it modern or is it old-fashioned. This research is very nice but in my opinion we should turn the problem on its head. Rather than asking what we think about a colour we should ask which colours do we associate with warm, which colours do we associate with modern, which colours do we associate with happy. There are several reasons for this. One is because I would like the research to be useful to, for example, designers. Designers don’t typically start with a colour and wonder what that colour represents. Rather, they might start with a brief that includes some concepts, such as modern and financial and think start to explore which colours might represent (or communicate) those words or concepts. It’s great to do this sort of research in the lab. However, I would really like to be able to generate a colour palette for any word or concept and it is clear that we can’t run costly and laborious lab experiments for every word (and for every word in every language actually).

I worked with a major paint company to automatically generate colour palettes for words using large-scale internet scraping following by machine learning. We have a pilot website with results for a few words. It looks like this.

Word–>Colour

You can see this pilot website here.

Another way to get lots of data about this topic is using crowd sourcing. We have also been doing this and you can read our latest paper about this in the Journal of the International Colour Association. Details of this paper are shown below:

Chen et al., 2020

Colour Literacy Project

Colour Literacy Project

I am really excited to be part of the team of people who just launched the Colour Literacy Project – for further details see https://colourliteracy.org/

I started teaching my own multi-disciplinary approach to colour at Leeds University in about 2005 as I became frustrated with the way that traditional colour theory was being taught and how it was often presented in textbooks. Over the last few years I have discovered I am not alone. I found out that Luanne Stovall (https://www.luannestovall.com/) and Robin Kingsburgh (http://robinkingsburgh.com/colour-literacy-project) were doing something similar in their universities. And it was a pleasure to come across the fantastic resources of David Briggs for whom I have the highest regard – you can see his brilliant resource here – http://www.huevaluechroma.com/. I first became introduced to these people through Maggie Maggio (https://maggiemaggio.com/color/) who came to Leeds a year or so away and gave a brilliant and inspiring colour workshop. So it turns out that I am not the only one who is frustrated with the way that traditional colour theory is often presented and taught. However, with the Colour Literacy Project – supported by both ISCC (https://iscc.org/) and AIC (https://aic-color.org/) – we hope to change the way the world views colour in the 21st Century one step at a time. You can get involved to by visiting the Colour Literacy Project website.